Achievements
Professional Experience
Founder & CEO of YSA Labs LLC (renamed as AMMAGENOMICS)
Customized research and testing services to support the biotechnology and life science labs and industries.
Launched GIFTS Charcoal Product Line (http://www.giftcharcoal.com)
GIFTS Charcoal is a nano charcoal-based product line for oral cleaning and cosmetic use.
Laboratory Operations Intern | Arizona Department of Health Services| September 2022 – Present |
Handled a knowledge retention project to document the strategies, procedures, and skills developed by senior executives in the agency by conducting series of interviews to create handbooks that support new hires
Assisted in the creation of digital content showcasing laboratory core functions associated with the CDC Essential Services
Merchandising Intern | Bath & Body Works | May 2022 – August 2022 |
Participated in the product development cycle from conception to in-store/online launch for Spring & Summer 2023
Designed and presented to a leadership panel a prospective Summer 2023 collection theme for Wallflowers that is consistent with company sales, seasonal merchandising strategy, patterning findings, market trends & demands, and symbolizes the brand
Carried out comprehensive competitive research analysis, including analysis of customer experience, trends, and inventory
Marketing Coordinator Intern | Bayntree Wealth Advisors | August 2021 – May 2022 |
Participated in the production, sharing, and reporting of social media content; worked with the marketing team to produce webinars, podcasts, videos, and advertisements
Rebranded YouTube channel thereby increasing watch time by 2.6k hours in 2 months and 3.5k hours in 75 days, 84.8kimpressions in 2 months, and increased views in 2 months by 49.6k
Made sure the content is channeled toward a certain buyer persona and comprehended the pain points of various wealth advising jobs and segments inside the financial institution, ultimately converting this into content that is actionable & profitable
Assisted the internal marketing and sales team in building and maintaining company pipelines that effectively increase conversion rates by continuously enhancing the brand message, sales enablement, public outreach, etc.
Performed market and competitor research to identify trends and potential sales areas for the company
Marketing & Communications Aide at The Global KAITEKI Center | June 2021-May 2022 |
Bases social media marketing strategy around the centralized objective of increasing American & Japanese audience engagement and user demographic both on the Center’s landing page and blog
Brainstorms with a designated expert team for social marketing to plan content that concertedly boosts public relations & outreach of The Global KAITEKI Center (ASU partnership with Mitsubishi Chemical Corporation)
Engages in benchmarking and competitive tracking as needed as well as in database management and support communication
Social Media Manager | The State Press | August 2021 – December 2021 |
Developed and maintained a steady, powerful, and engaging presence on the Instagram, Facebook, and Twitter accounts; used focused messaging and competitive analysis to carry out a smart social media strategy
Created & updated The State Press’ social media platforms on a day-to-day basis and managed community involvement by talking with followers, responding to their inquiries, and being alert to possibilities for real-time marketing
Monitored and logged analytics across the newsroom and uses the resulting total of information to craft a more precise content strategy
Partner Care Implementation Intern | NBC Sports Next | September 2021 – November 2021 |
Participated in the planning, implementation, and integration of operational technology solutions for partner golf facilities
Collaborated with team members from Training On Demand to present, modify, amend, and complete self-help content and user-friendly support for all of our software platforms
Examined and analyzed the company's data analytics activities, particularly as they relate to the demand for content that is being distributed, with goals of eventually incorporating those conclusions into an ongoing improvement of content strategy
Curated and sustained content that underscores the consumption of our operations technology by our partner golf courses and internal teams; led mechanisms to deliver that content to fruition
Marketing Strategist Intern | Canyon State Electric | August 2021 – November 2021 |
Encouraged the creation of organic content to highlight company initiatives and successes as well as to create leads through intriguing content that turns readers into buyers; Built a website for an important company event
Monitored company social media accounts & offered constructive interaction with users
Investigated social networks used by potential clients, competitors, trending hashtags, and topical themes
Marketing Intern | High Octane Pictures | February 2021 – August 2021 |
Succeeded in undertaking the overall growth of brand recognizability, positive public relations & social media
Performed extensive market & brand image research (5C, SWOT & PEST Analyses) to help the company set marketing goals
Wrote a 3-page marketing report summarizing the assessments, with specific key strategic recommendations for HOP
Marketing Intern | Western Sky Helicopters | February 2021 – August 2021 |
Created content for social media marketing campaigns and organic growth.
Refreshed their brand's appearance and kept up a robust social media presence on their Facebook and Instagram accounts
Increased engagement on Instagram by 108.8% and 95% on Facebook.
Technology Intern | Asian Corporate & Entrepreneur Leaders (October 2020 - March 2021) |
Helped plan 5 Facebook Live National events and served as the technology panel assistant for the events.
Consistently engaged with the team & guest speakers to plan events.
Research Publications (First Author)
1. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2021).
2. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
3. Chhaliyil, P., Fischer, K., Schoel, B., & Chhalliyil, P. (2020).
University Organizations Positions
President | Asian Corporate & Entrepreneur Leaders (ACEL) - ASU Collegiate Chapter | September 2020 – May 2022 |
Assisted in organizing 14 business events with speakers that included prominent business owners and executives while selecting and managing the e-board members
Increased the number of members in the college chapter from the previous 1 (myself) to the present 77
Helped match and pair members with leaders from a variety of professional backgrounds, including journalism, political science, social work, medicine, engineering, business, the arts, law, entrepreneurs, etc., to help them gain a preliminary understanding of their future fields of work
Helped organize workshops on job development and prospecting for ASU Asian-American students and others
Community Service Chair (2019-2020)
Vice President | Indian Students’ Association – Arizona State University | August 2021 – October 2022 |
The largest student organization at ASU catering to over 1500 members, conducting cultural & professional events, creating student engagement
Collaborated with different associations on campus to increase student membership
Co-sign all of the organization’s documents in conjunction with the treasurer for all financial documents
Joint Director of Marketing| Indian Student Association - Arizona State University | August 2020 – October 2021 |
Led a group of 7 students in developing unique marketing plans for membership expansion on social media (Facebook and Instagram); organically Instagram (2.4k) and Facebook (9.7k)
Actively engaged in monthly communication with 60–100 Indian ASU students to answer their questions about admission, Tempe, and accommodation
Oversaw and planned social media & email marketing of ISA events and sponsors
Cultivated relationships with staff liaisons, sponsors, and members by regularly communicating with them
Successfully operated social media campaigns (Facebook & Instagram) and executed marketing strategies, while overseeing media planning and community management.
Social Media Manager (2020-present)
Consistent Instagram and Facebook post/story engagement with the audience
Instagram engagement rate of 23%
Developed a method of receiving feedback through Instagram story
games
Science Detectives - Team Leader (2020-2021)
Interacted and coordinated 18 classes for students Grade 3-6.
Scientific & Clinical Conferences
2019 Speaker at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “Effect of Sugar polyphenols on Oral Microbiota”
2019 Poster at 2019 Plant & Animal Genome Conference (PAG), San Diego, USA “In vitro Effect of Sugarcane Polyphenols on Oral Microbiota” Pranav Chhaliyil
2017, 2016 Invited Presenter in Table Clinics at the Annual Iowa Dental Association Meeting
2017 Presented poster at Plant & Animal Genome Conference (PAG), San Diego, USA "A Rapid Method for Extraction and Purification of DNA from Dental Plaque, Tongue Scraping and Saliva Using IDeal Kit"
2016 Presented poster at Plant & Animal Genome Conference (PAG), San Diego, USA "IDeal Fast ID Kit for DNA Extractions from Saliva Samples"
2016 Interned at the Indian Institute of Science (8/21/16 – 8/22/16) and performed ELISA Analysis on 40 blood samples, looking for inflammation.
Awards
2019 Regeneron Science Talent Search 2019 Semifinalist
2019 Arizona State University Intel ISEF Scholarship
2018 Biotechnology Institute STEM Ambassador
2018 National Junior Science & Humanities Symposium (JSHS) Finalist
2017 International BioGENEius Challenge GENEPool Competition Winner
2017 BioGENEius Challenge National Winner
2017 Intel International Science & Engineering Fair Microbiology Category 3rd place
2016 Intel International Science & Engineering Fair Microbiology Category 4th place
2016 Iowa State Science & Technology Fair Senior Division Grand Champion
2016 Received the Highest Rating for Short Films at Iowa High School Speech Association State (Feb 2016)
2016, 2017, 2019 Intel International Science & Engineering Fair Finalist
2019, 2017, 2016, 2015, 2014 Eastern Iowa Science & Engineering Fair Biology Division 1st place
2015 Broadcom Masters Semi-Finalist One among the 300 semi-finalists from the 6000 Broadcom winners who were the top 10% in the country from 60,000 Science Fair participants.
2015, 2014 Intel International Science & Engineering Fair Student Observer
2015, 2014 Eastern Iowa Science & Engineering Fair Biology Division Junior Champion
